Strategic participation boosts visibility, forges key partnerships, and reinforces Dominica’s standing as the Caribbean’s top dive destination

ROSEAU, Dominica, (April 10, 2025) – Dominica’s participation in the 2025 Beneath the Sea Expo was a success, yielding significant benefits for the island’s tourism sector. The Discover Dominica Authority, in collaboration with Nature Island Dive and Coulibri Ridge, effectively showcased Dominica as the Caribbean’s premier dive destination.

“Dominica’s participation in Beneath the Sea provided numerous benefits, from increased visibility to strategic partnerships, further solidifying our position as a premier dive destination,” said Marva Williams, CEO and Director of Tourism. “We look forward to welcoming more visitors to experience the authentic charm of the Nature Island.”

Key Highlights:

• Enhanced Visibility: The expo highlighted Dominica’s pristine waters, unique underwater experiences, and the world’s only sperm whale reserve, attracting a new wave of scuba divers and ocean enthusiasts.
• Networking Opportunities: Valuable connections were established with industry leaders and potential travelers, fostering partnerships that will drive tourism growth.
• Market Positioning: Dominica reinforced its status as a leading dive destination, emphasizing its authentic and unspoiled natural beauty.

The contingent, led by Williams and Andia Ravariere, Destination Marketing Manager, included Simon Walsh, Owner and Operator of Nature Island Dive, and Maleeva Blanchard, General Manager of Coulibri Ridge. This strategic participation allowed for direct engagement with members of the international scuba diving community and travel industry professionals.

The Discover Dominica Authority remains committed to supporting niche market tourism and looks forward to welcoming even more dive travelers to the Nature Island in 2025 and beyond.

About Dominica   

Dominica (pronounced Dom-in-EEK-a) is located in the Eastern Caribbean, nestled between Guadeloupe to the north and Martinique to the south. Air travelers can reach Dominica directly from Miami via American Airlines and from New Jersey via United Airlines. Regional connections are available through InterCaribbean Airways, WINAIR, LIAT 2020, Caribbean Airlines, and Silver Airways – (codeshare with American Airlines, Delta, and JetBlue) from hubs such as Antigua, Barbados, Guadeloupe, Puerto Rico, St. Maarten, St. Lucia, the British Virgin Islands, and the U.S. Virgin Islands. For those traveling by sea, the L’Express des Iles ferry service connects Dominica with Guadeloupe, Martinique, and St. Lucia.