Dominica’s Tourism Awareness Month is recognized in May, and this year, we are proud to commemorate under the theme “Tourism is Everybody’s Business – Own Our Own.” This annual event, organized by the Discover Dominica Authority in collaboration with the Ministry of Tourism and the Dominica Hotel and Tourism Association, is designed to emphasize tourism’s essential role in Dominica’s economy and to acknowledge and celebrate stakeholders’ contributions. It also aims to cultivate and strengthen the relationships between the Discover Dominica Authority and local contributors, while showcasing the island’s varied offerings.

“As we usher in Tourism Awareness Month 2024, we are reminded that the stewardship of Dominica’s tourism industry is a shared responsibility that rests on the shoulders of every Dominican. This year’s theme, ‘Tourism is Everybody’s Business – Own Our Own,’ is notjust a call to action; it’s an invitation for each of us to actively engage in nurturing and showcasing our island’s natural beauty, culture, and heritage. I encourage everyone to participate in this month’s activities, as we own our own,” said Ms. Andia Ravariere – Destination Marketing Manager.

Throughout May, a series of engaging activities and events will highlight the varied contributions of local stakeholders to Dominica’s tourism sector. Some of these include Jazz ‘n Creole main stage and fringe events, the launch of Staycation, DHTA’s Hike Fest, Tourism Awards ceremony, beach clean-ups in collaboration with communities’ local government, and In-school visits.

Join us in celebrating Tourism Awareness Month 2024 and discover why Dominica truly is the Nature Island of the Caribbean. Tourism is Everybody’s Business – Own Our Own.

For more information on Dominica, visit www.discoverdominica.com, explore the destination’s YouTube Page, and follow Dominica on Instagram and Facebook.