The Ministry of Tourism and Discover Dominica Authority hosted the inaugural NatureTalks panel discussion on Wednesday, May 28, 2025, at 10:00 a.m. at Jungle Bay, under the theme “The Importance of Sustainability and the Green Destination Certification.”
As part of Tourism Awareness Month 2025, the discussion brought together leaders in tourism, environmental sustainability, and destination development to examine Dominica’s path toward achieving Green Destination certification and the critical role of sustainable practices in the future of the island’s tourism sector.
Featured panelists included:
- Marva Williams, Chief Executive Officer and Director of Tourism, Discover Dominica Authority
- Kennedy Pemberton, Director of Operations, Green Case Sustainable Tourism
- Lucien Blackmoore, Permanent Secretary, Ministry of Environment
- Craig Sands, MIH, General Manager, Secret Bay
- Hubert Winston, Director of Tourism Services, Dominica Hotel and Tourism Association
The panel facilitated dialogue among policymakers, industry leaders, and community stakeholders, reinforcing Dominica’s commitment to protecting its natural environment while fostering economic opportunity through tourism.
“Sustainability is no longer optional—it is essential. Dominica is aspiring to become a Green Destination and we are setting the standard for what it means to build a tourism sector rooted in respect for nature, culture, and community,” said Marva Williams, CEO and Director of Tourism at Discover Dominica Authority. “This panel discussion marked a critical step in advancing our mission to protect what makes Dominica unique, while creating opportunities for future generations to thrive through tourism.”
Participation was free and open to the public, with registration required. The public was also able to follow the discussion live via Discover Dominica Authority’s Facebook page.
