NAIROBI, KENYA – June 6, 2025 – The inaugural U.S.-Kenya Creative Economy Forum concluded today with resounding success, establishing Kenya as a premier destination for American investment in Kenya’s rapidly expanding creative industries. Hosted by the U.S. Embassy in Kenya and the American Chamber of Commerce in Kenya (AmCham Kenya), the landmark event under the theme “Powering the Future of the Creative Economy” unveiled substantial opportunities for U.S. companies to invest in Kenya’s creative sector. The forum showcased Kenya’s ambitious trajectory to double the GDP contribution of its creative economy from 5% to 10% by the end of 2025, presenting American investors with a market ripe for strategic partnerships and exponential growth potential. “Kenya’s creative industries already contribute at least five percent to the country’s GDP. There is every reason to believe that this percentage can grow significantly larger, with the right focus on a creative economy that rewards innovation, talent, brand-building, and dynamic business engagement,” said Marc Dillard, Chargé d’Affaires at the U.S. Embassy in Kenya.
The forum revealed compelling investment fundamentals positioning Kenya as an attractive market for American creative enterprises. Kenya’s creative economy is expanding 60% faster than conventional industries, supported by a vibrant, tech-savvy youth population and strong government policy backing from the Ministry of Youth Affairs, Creative Economy, and Sports. Cabinet Secretary, Hon. Salim Mvurya, emphasized the government’s commitment to creating an enabling environment for international investors, stating that Kenya is positioning itself as “a continental and global hub for creative excellence” and directly inviting American investors to explore abundant opportunities.
The forum highlighted three sectors with immediate investment potential: Kenya’s film industry, earning recognition as the “Hollywood of Africa,” offers American production companies competitive costs and diverse talent; the music sector provides unprecedented opportunities for U.S. record labels and streaming services to access local and pan-African markets; while Kenya’s passionate sports culture presents significant prospects for American sports franchises and athletic development organizations to establish continental operations. Partnership Framework AmCham Kenya CEO Maxwell Okello announced a dedicated task force to facilitate ongoing U.S.-Kenya creative industry partnerships. “With the support of the U.S. Embassy, the Kenyan Government, and AmCham Kenya, we are building the foundation for a creative economy that is mainstream, investable, and scalable, an economy where potential is transformed into prosperity, and talent evolves into thriving industry,” Okello stated. The forum’s credibility was underscored by participation from leading American creative industry executives, including Nicholas Weinstock (Invention Studios), Michael Finley (NBA Africa Kenya), Robert Boyd (Tyler Perry Studios), and Panos A. Panay (The Recording Academy). Their presence signals serious American industry interest in the potential of Kenya’s creative economy. Kenya’s creative sector represents not just an investment opportunity, but a strategic gateway to the broader East African market of over 300 million consumers. With strong bilateral relations, favorable investment policies, and a rapidly maturing creative ecosystem, American companies are positioned to build profitable partnerships that drive mutual economic growth and shared prosperity between the two nations.
