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The Ministry of Tourism and the Discover Dominica Authority (DDA), in collaboration with the Caribbean Tourism Organization (CTO), have successfully concluded the Chief Experience Officer (CEO) Training Series, an initiative aimed at raising service standards across Dominica’s tourism sector. The program, which ran from July 28 to August 11, 2025, equipped 147 frontline service providers with the skills to deliver exceptional and consistent visitor experiences.
Participants represented a wide spectrum of the industry, including NISE-certified taxi operators, tour guides, craft and souvenir vendors, hair braiders, accommodation staff and forestry park wardens. The training emphasized teamwork and collaboration, shifting the mindset from “Me” to “We,” with a focus on collective destination success.
Sessions were facilitated by Mr. Norris Clement, Project Manager for the CTO Human Capital Development Project, who drew on over 26 years of experience in service excellence. Core topics included emotional intelligence, service recovery, continuous improvement and stakeholder collaboration.
“Our service providers are the heartbeat of Dominica’s tourism industry. This training has strengthened their skills and reinforced their critical role in shaping the visitor experience. By investing in our people, we are investing in the continued growth and positive reputation of Dominica as the Nature Island of the Caribbean,” said Marva Williams, CEO/Director of Tourism.
The CEO Training Series reflects the Ministry of Tourism and DDA’s ongoing commitment to human capital development, service excellence and the sustainable growth of Dominica’s tourism industry.
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About Dominica
Dominica (pronounced Dom-in-EEK-a) lies in the Eastern Caribbean between Guadeloupe to the north and Martinique to the south. Air travelers can connect to Dominica directly from Miami on American Airlines, New Jersey on United Airlines and make regional connections on InterCaribbean Airways, WINAIR, Sunrise Airways, LIAT 2020, Caribbean Airlines, and from the surrounding hubs of Antigua, Barbados, Guadeloupe, St. Maarten, St Lucia, the British Virgin Islands, and the U.S. Virgin Islands. If traveling by sea, travelers may connect to Dominica on the RFS Express ferry service from Guadeloupe, Martinique, and St. Lucia.
The Ministry of Tourism and the Discover Dominica Authority (DDA), in collaboration with the Caribbean Tourism Organization (CTO), have successfully concluded the Chief Experience Officer (CEO) Training Series, an initiative aimed at raising service standards across Dominica’s tourism sector. The program, which ran from July 28 to August 11, 2025, equipped 147 frontline service providers with the skills to deliver exceptional and consistent visitor experiences.
Participants represented a wide spectrum of the industry, including NISE-certified taxi operators, tour guides, craft and souvenir vendors, hair braiders, accommodation staff and forestry park wardens. The training emphasized teamwork and collaboration, shifting the mindset from “Me” to “We,” with a focus on collective destination success.
Sessions were facilitated by Mr. Norris Clement, Project Manager for the CTO Human Capital Development Project, who drew on over 26 years of experience in service excellence. Core topics included emotional intelligence, service recovery, continuous improvement and stakeholder collaboration.
“Our service providers are the heartbeat of Dominica’s tourism industry. This training has strengthened their skills and reinforced their critical role in shaping the visitor experience. By investing in our people, we are investing in the continued growth and positive reputation of Dominica as the Nature Island of the Caribbean,” said Marva Williams, CEO/Director of Tourism.
The CEO Training Series reflects the Ministry of Tourism and DDA’s ongoing commitment to human capital development, service excellence and the sustainable growth of Dominica’s tourism industry.
###
About Dominica
Dominica (pronounced Dom-in-EEK-a) lies in the Eastern Caribbean between Guadeloupe to the north and Martinique to the south. Air travelers can connect to Dominica directly from Miami on American Airlines, New Jersey on United Airlines and make regional connections on InterCaribbean Airways, WINAIR, Sunrise Airways, LIAT 2020, Caribbean Airlines, and from the surrounding hubs of Antigua, Barbados, Guadeloupe, St. Maarten, St Lucia, the British Virgin Islands, and the U.S. Virgin Islands. If traveling by sea, travelers may connect to Dominica on the RFS Express ferry service from Guadeloupe, Martinique, and St. Lucia.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
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