GEORGETOWN, Guyana — Guyana continues to grow as a destination of choice for travellers. As of December 31, 2018, Guyana recorded a total number of visitor arrivals of 286,732 passengers; a 15.93 percent increase from the 247,330 visitors Guyana welcomed in 2017.
Over the past years, the Guyana Tourism Authority has worked on raising the profile of Destination Guyana through increased product development, awareness raising activities and niche marketing. This includes attendance at trade shows such as American Birding Expo, ITB, and World Travel Market. The year 2018 saw big changes in GTA’s marketing efforts.
A new destination website and social media strategy were launched; market representation was secured in the core source markets of the US, Canada, UK and Germany; and Guyana Tourism Authority hosted several trade, media and influencer FAM trips – all with the aim of increasing awareness of Guyana and driving demand among travellers seeking out authentic, nature, adventure and cultural experiences.
