The Discover Dominica Authority (DDA) has announced the appointment of Wendy Lake as Destination Marketing Manager, effective June 1, 2026. In this key leadership role, Wendy will oversee strategic marketing systems designed to elevate the Nature Island’s global presence and drive sustainable visitor growth.

Wendy brings 16 years of extensive experience within the Caribbean travel and tourism sector. Her professional expertise spans destination brand management, market research, stakeholder engagement and targeted promotional campaigns. Throughout her career, she has successfully built private and public sector partnerships to execute high-impact tourism initiatives.

An alumnus of the University of the West Indies, St. Augustine, Trinidad, Wendy holds a Master of Science in International Strategic Marketing, completed with Distinction, alongside a Bachelor of Science in Management Studies with a minor in Economics. Her academic foundation is further supported by a professional certification in Administrative Professional Secretaryship from the same institution.

This multidisciplinary background across operations, project management and destination positioning provides her with a comprehensive understanding of evolving marketplace demands and consumer travel trends.

As Destination Marketing Manager, Wendy will lead the DDA’s core marketing team, focusing on innovative branding campaigns, collaborative trade partnerships and data-driven initiatives across primary source markets. Her role will center on maximizing Dominica’s unique market appeal and streamlining international and regional promotional strategies.

The appointment comes at a strategic time for the destination, as demand continues to grow for authentic nature, wellness and adventure tourism experiences, alongside sustained international marketing campaigns.

Chief Executive Officer and Director of Tourism at the Discover Dominica Authority, Marva Williams, welcomed the appointment, noting that Wendy’s leadership will reinforce the organization’s ongoing strategic initiatives.

“Wendy’s appointment brings valuable marketing leadership to our team as we continue to sharpen Dominica’s competitive edge,” said Williams. “Her deep industry insight and collaborative approach will be instrumental in building impactful partnerships, enhancing our brand presence and positioning the destination effectively in a dynamic global market.”

Wendy expressed her enthusiasm about joining the Authority and contributing to the forward momentum of the island’s tourism development.

“I am excited and truly honoured to begin a new chapter as Destination Marketing Manager with Discover Dominica Authority. I look forward to contributing to the promotion and marketing of beautiful Dominica, showcasing its rich culture, breathtaking natural beauty, authentic experience, and warm people to the world,” said Wendy.  “I am grateful for this opportunity and excited to work alongside the team and stakeholders to strengthen the destination’s visibility, foster meaningful partnerships and support the continued growth of tourism in Dominica.”

The Discover Dominica Authority remains committed to strategic promotional frameworks that maximize destination competitiveness, optimize visitor arrivals and build long-term value for the local hospitality sector.