/ May 30, 2026
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Marketing for Entrepreneurs’ Program Equips Dominican Businesses with AI Tools and Strategic Marketing Skills

‘Marketing for Entrepreneurs’ Program Equips Dominican Businesses with AI Tools and Strategic Marketing Skills
Twelve Entrepreneurs in the North Gain Actionable Frameworks to Boost Visibility, Efficiency and Sales

PORTSMOUTH, DOMINICA, (June 30, 2025) – Twelve entrepreneurs from north of  Dominica have successfully completed a comprehensive, free three-day marketing and AI training series, equipping them with strategic marketing systems and artificial intelligence (AI) tools to enhance visibility, efficiency, and sales. The impactful program, led by Marketing Strategist and PR Consultant Monelle Alexis, ran from June 3–5, 2025.

This intensive workshop provided small business owners with immediately actionable strategies, empowering them to move beyond guesswork and implement purpose-driven marketing. Participants gained hands-on experience in critical areas, including:

  • Building Buyer Personas: Understanding target audiences and attracting ideal customers through targeted profiles.
  • Crafting Customer-Centric Messaging: Developing resonant communication strategies that speak directly to their audience.
  • Developing Marketing Plans: Aligning marketing efforts with specific business objectives for measurable growth.
  • Understanding the Marketing Funnel: Guiding customers seamlessly from initial awareness to final conversion.
  • Leveraging AI Tools: Utilizing platforms like ChatGPT, Perplexity.ai,  Canva etc., for streamlined planning and efficient content creation.
  • Creating Effective Content: Selecting appropriate platforms and formats for maximum impact.
  • Understanding Marketing Investment: Recognizing the crucial importance of allocating resources to marketing efforts for sustainable success.

“I wanted to contribute meaningfully to the development of businesses in my community—not through motivation, but through structure, skills, and strategy,” said Monelle Alexis. “This training empowered entrepreneurs with real tools and skills to support local economic growth, fostering a decisive shift from guesswork to strategic marketing.”

Attendees praised the program for its practical value and immediate applicability. One participant noted, “This training was timely and packed with value. I’m leaving with a clear plan and tools I can use right away.” The workshop also facilitated the initial development of AI-generated assets tailored to individual business goals.

Following the success of this program, Monelle will host the next installment and training in Public Speaking and Meta Marketing. For more, call 276-7180 or visit www.justmonelle.com.

About Monelle Alexis
Monelle Alexis owns a boutique marketing and communications consultancy based in Dominica called JustMonelle. She specializes in helping entrepreneurs and organizations build structured, actionable marketing systems that consistently increase visibility, engagement, and growth through comprehensive training, strategic planning, and expert execution.

‘Marketing for Entrepreneurs’ Program Equips Dominican Businesses with AI Tools and Strategic Marketing Skills
Twelve Entrepreneurs in the North Gain Actionable Frameworks to Boost Visibility, Efficiency and Sales

PORTSMOUTH, DOMINICA, (June 30, 2025) – Twelve entrepreneurs from north of  Dominica have successfully completed a comprehensive, free three-day marketing and AI training series, equipping them with strategic marketing systems and artificial intelligence (AI) tools to enhance visibility, efficiency, and sales. The impactful program, led by Marketing Strategist and PR Consultant Monelle Alexis, ran from June 3–5, 2025.

This intensive workshop provided small business owners with immediately actionable strategies, empowering them to move beyond guesswork and implement purpose-driven marketing. Participants gained hands-on experience in critical areas, including:

  • Building Buyer Personas: Understanding target audiences and attracting ideal customers through targeted profiles.
  • Crafting Customer-Centric Messaging: Developing resonant communication strategies that speak directly to their audience.
  • Developing Marketing Plans: Aligning marketing efforts with specific business objectives for measurable growth.
  • Understanding the Marketing Funnel: Guiding customers seamlessly from initial awareness to final conversion.
  • Leveraging AI Tools: Utilizing platforms like ChatGPT, Perplexity.ai,  Canva etc., for streamlined planning and efficient content creation.
  • Creating Effective Content: Selecting appropriate platforms and formats for maximum impact.
  • Understanding Marketing Investment: Recognizing the crucial importance of allocating resources to marketing efforts for sustainable success.

“I wanted to contribute meaningfully to the development of businesses in my community—not through motivation, but through structure, skills, and strategy,” said Monelle Alexis. “This training empowered entrepreneurs with real tools and skills to support local economic growth, fostering a decisive shift from guesswork to strategic marketing.”

Attendees praised the program for its practical value and immediate applicability. One participant noted, “This training was timely and packed with value. I’m leaving with a clear plan and tools I can use right away.” The workshop also facilitated the initial development of AI-generated assets tailored to individual business goals.

Following the success of this program, Monelle will host the next installment and training in Public Speaking and Meta Marketing. For more, call 276-7180 or visit www.justmonelle.com.

About Monelle Alexis
Monelle Alexis owns a boutique marketing and communications consultancy based in Dominica called JustMonelle. She specializes in helping entrepreneurs and organizations build structured, actionable marketing systems that consistently increase visibility, engagement, and growth through comprehensive training, strategic planning, and expert execution.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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